For decades, product labels have fought silently for attention — squeezed between competing brands, crowded shelves, and limited visibility. But what if a label didn’t just sit there?
What if it could speak, move, and engage?
At DIGIX | Adsells Advertising, we asked that exact question.
And then — we built the answer.
A Digital Label That Rewrites Retail Rules
Imagine a curved digital screen, wrapped perfectly around a Pepsi 1.5L bottle, blending seamlessly with real stock on a real shelf. No podium. No showcase. No glass enclosure.
Just a regular bottle —
that suddenly wasn’t so regular anymore.
This breakthrough display played Dil Dil Pakistan right from the aisle, turning everyday packaging into a living piece of media.
Why This Was Revolutionary
- Packaging became a screen
- Aisle became a stage
- Customers became the crowd
- The product itself became the experience
This wasn’t an idea imported from somewhere else.
It was born in Pakistan, crafted by a team that believes the impossible is just a prototype away.
PepsiCo Called It the First Ever Digital Label
And they were right.
This execution marked a global first — a future-facing solution that merged creativity, hardware engineering, and in-store strategy into one unforgettable moment.
Such innovation doesn’t happen alone.
It happens with fearless partners who believe that the retail aisle is more than storage — it’s storytelling space.
PepsiCo Pakistan believed.
And together, we made it real.
From Idea to Aisle: The DIGIX Way
At DIGIX, customization isn’t an add-on.
It’s our core language.
Every element of this digital label —
the curve, the casing, the pixel mapping, the content, the power optimization —
was built from scratch to fit the vision precisely.
Our Specialty
- Custom digital hardware
- Curved and unconventional screen builds
- Dynamic in-store media
- Smart retail innovation
- End-to-end concept-to-execution solutions
If the world hasn’t seen it yet, we’re probably already building it.
A New Chapter for Retail Innovation in Pakistan
This project didn’t just create a digital label — it opened a new era for retail creativity. Packaging is no longer static. Shelves are no longer passive. The category is no longer silent.
The future belongs to brands that dare to reimagine their touchpoints.
And this is only the beginning.
